If you’ve worked with Myk Baxter Marketing before, you may know that our plugin of choice for checkouts and eCommerce is WooCommerce. But what is it? Where did it come from? And why do we like it so much?

What is WooCommerce?

WooCommerce is a free WordPress plugin that adds eCommerce functionality to your website – creating a virtual online store that can be tweaked, redesigned and edited. Simply put, it turns any WordPress website into a fully functional eCommerce website.

Launched in 2011, it quickly reached the top of the charts for the best WordPress solution to previously awkward eCommerce plugin setups. Today, it’s still at the top. 

In 2015 it was acquired by Automattic (the owners of WordPress) and was their biggest acquisition to date. This is one reason why it’s still so successful – it’s got a lot of money going into keeping it at the top.

In fact, it currently powers over 99% of all WordPress eCommerce stores in US, Canada and the UK and has over 27 million downloads and active installations.

What Does WooCommerce Actually Do?

Out of the box, WooCommerce can give you a functional store online straight on your website dashboard. It’s designed to make getting started as easy as possible, with simple installation and even a setup wizard to help you get started.

However, there’s a lot more that WooCommerce can do if you know how to use it. That’s where Myk Baxter Marketing comes in.

Whether you’re selling one product or service, or hundreds – WooCommerce has the ability to give you total control over each and every one. If allows for unlimited products, organising into product types and variations and even allows you to maintain easy inventory management, tracking sales and product volume in real-time. 

It also has the option to integrate with shipping partners, allowing for on-site shipping calculations, destination setting for even the most complicated international shipping solutions. It even helps you manage your tax! 

How do I get WooCommerce on my Website?

If you already own and operate a WordPress website, it’s as easy as searching it in the plugin dashboard and installing it. However, to get the most out of it takes time, effort and understanding – which is where Myk Baxter Marketing can help.

Our dedicated team of eCommerce web developers in North East UK can help local UK and international businesses alike in making the most out of the WooCommerce plugin and set it up for you, leaving your life hassle free!

Contact us today for more information, and take your eCommerce website to the next level with MBM.