These Statistics Prove the Importance of SEO Marketing in 2020

Author: Myk Baxter

For any online business or eCommerce website that relies on Google to drive conversions, SEO will be the cornerstone of your online digital marketing operation. If it is not, contact Myk Baxter Marketing today to ensure you’re making the most of this service. 

As Google’s various algorithms and rules continue to change, certain approaches to SEO become more or less powerful depending on the direction the mega-business decides to take. Unfortunately, we must follow suit, whether we like it or not. If you are not on top of these changes you may even be penalised by Google as a result – something no online business wants.

In 2020, Google’s rules have changed (as they do every year) and as COVID-19 continues to affect the lives of billions across the world, internet users are also using Google in new and different ways than ever before. 

When it comes to SEO statistics, there is a lot of information there and unless you’re employing digital marketing experts like Myk Baxter Marketing, you may be at a loss of what these statistics mean for your business and how you can utilise them to increase your brand’s presence online and increase conversions.

Although there are many many stats out there, here are a few facts about SEO and the statistical trends they identify that prove SEO management as a crucial element to the success of any business online.

  • 67k searches are performed on Google every second
  • 39% of all global ecommerce traffic comes from search
  • 93% of all online experiences begin with a search engine
  • Nearly 80% of users ignore paid ads in search results
  • 50% of all searches will be voice searches by the end of 2020
  • 58% of searches come from mobile
  • 97% of page-one results have at least one image on the page
  • 46% of all Google searches are local

As you can see, just a few statistics can unanimously prove the importance of SEO strategies for online businesses and eCommerce websites. If you’re worried about the effectiveness of your website’s SEO, contact Myk Baxter Marketing today for a free COVID-19 Marketing Audit and see what their digital marketing experts can do to boost your SEO to the next level.