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The Power Behind Google My Business

Author: Myk Baxter

Whether your business may be a new startup or one that has spanned many decades, it’s important that you stay up-to-date with the latest digital marketing trends. By always utilising your digital profile to ensure that you stay visible across the web, you can (and will) stand out against your competitors. 

As a leading digital marketing agency, Myk Baxter Marketing understands the correct business tools needed for effectively entering or building your presence in the ever-changing digital landscape. 

One of these tools is Google My Business. 

What Is Google My Business?

Available for free within the Google Suite, Google My Business allows you to create a clear and well-presented business listing easily and allows you to become a part of a worldwide directory, allowing you to reach more web users depending on what they search for. 

The tool allows you to list the following:

  • Your business address
  • Your business contact details
  • Your business opening hours
  • Your services
  • Your web results
  • Latest business updates (events, blogposts, etc).
  • Business Imagery 
  • A business description

How Can It Improve My SEO Score and Web Visibility? 

Upon the listing being optimised properly, and through the information provided, your listing will have a great effect on your visibility score within the Google search engine. 

For example, should a user search for ‘digital marketing agency Darlington’, due to our in-depth GMB listing, Myk Baxter Marketing appears in the top three search results, leading to more customer conversions and an ever-growing client portfolio for us.

Overall, your listing also showcases you as a more reliable business and allows your current and future customers to find the information they need in an instant, without having to trail other websites and social media channels. 

How Can We At MBM Help Optimise Your Listing? 

As part of our results-driven SEO service, Myk Baxter Marketing strategically works to optimise your listing swiftly to ensure you stride to the top of the peak and gain the customer conversions and sales that your business deserves.

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