The Power Behind A Great Social Ad’s Campaign

Author: Myk Baxter

When it comes to promoting your business online, organic social media can have a significant impact on your engagement and conversions – but have you ever thought about turning your focus to paid social advertising?

What is a paid social ad campaign?

Whilst still powered through your favourite social media platforms, the keyword is ‘paid’ in this instance, meaning that you pay every time someone interacts with your advertisement, for example when a user clicks through to your website.

However, and although this may sound like an expensive way of promoting your business, it actually works better in your favour, as through careful research and ad setup, you’re directly targeting the users who you know are either engrossed in your sector or already actively involved with your business. 

What does a paid ad consist of? 

As a population of technology lovers, you have most likely seen a paid ad on your social feed before without realising, whether it be through a single ad or a rotating carousel. 

In short, a paid ad consists of punchy graphics (whether it be of a product or text) which capture the essence of what you’re promoting to your audience. However, the most important feature of a paid ad is a call to action – as this is what will directly drive the traffic to your website!

Which businesses can use paid social ads?

There is one simple answer to this question.


Whether you’re a charitable organisation, retailer or restaurant, every business has the ability and opportunity to promote through a paid campaign – you just need to make sure that your business goals and other marketing practices are aligned with it.

How can MBM assist me with my campaign?

As leading digital advertising specialists, Myk and his team of unparalleled industry experts will assist you in the set-up, researching and execution of your campaign whilst ensuring that they utilise your budget in the most effective manner – whilst offering continued support and guidance throughout. 

For more details, reach out to the Darlington-based agency today.


Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB

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