As the leading global professional networking platform, LinkedIn has transformed the way that business leaders and industry experts build their brand name and expand their pool of professional partnerships. 

For those navigating through the platform for the first time, today we will share with you our top tips on how to create the perfect profile as you join over 756 million users on their LinkedIn journey.

Stay On Brand

Visuals can have a significant impact on how your profile reflects you as a business professional, as well as how memorable it is to those connecting with you. 

As social media marketing experts, we at Myk Baxter Marketing recommend keeping your visuals in line with your business branding, including your profile picture and cover banner. For example, stay in line with your branding colour scheme, as well as adding a business logo, email address and telephone number. 

Communicate with your connections 

As a result of the Coronavirus pandemic, more people are working from home than ever before, which can often lead to loneliness and a feeling of isolation from the outside world. 

To combat this feeling, reach out to those you’re connecting with on a regular basis to discuss how they are finding the experience, or even just to offer your support to them during these difficult times –  after all, we’re all in this together! 

Consistency is key 

Besides being consistent with catching up with your connections, it’s also important to stay consistent with your own profile and the content that you share. 

We recommend publishing a captivating post every day around the early evening as people begin to wind down at the end of a busy working day. Great examples include:

• A Trustpilot review or a client testimonial – either written by themselves prior to posting or by sharing their own post.
• Positive mantras, which can often be sourced through stock imagery websites for free. 
• Your career milestones, including anniversaries, press-mentions and also those significant to the business you work for/or founded. 
• Posts in which you offer your guidance and services to those who may be seeking assistance. 

Keep up to date with the LinkedIn Daily Trends

Presented in a similar concept to a generic digital broadsheet from a news outlet, LinkedIn Daily Trends provides you with the latest industry and business news straight from your device. 

Located within your notifications tab, these daily updates are also an excellent way to engage in discussions with like-minded experts, and they can also be shared with your network directly through your own feed. 

As a helping hand throughout this process, we at MBM are on hand to provide you with further guidance in regards to the setup of your profile, as well as helping to create and publish captivating content day-to-day – without you even having to push a button. Visit our website today for more details.