Gearing up Your SEO for Autumn/Winter 2022

Can you believe that there are only four months left of 2022? Crazy times!

And whilst I wish the glorious sunshine could last all year round it’s now prime time for business owners to prepare for their biggest seasons; Autumn and Winter. Before you know it the end-of-season sales, Black Friday weekend & Christmas (yes, I just dropped the C bomb in July!) will be a matter of weeks away. So now is the time to make sure your SEO strategy is the strongest it can be. 

As a helpful guide in preparation for the next few months, today I share my recommendations on how to climb to the top of the search engine rankings. 

Fix your Meta Data – In short, your metadata is what helps you to be picked up by Google & climb up the rankings, therefore it’s valuable that this is of the highest quality it can be. You want to make sure that your meta titles & descriptions accurately reflect your page content, have unique elements & are both brief & descriptive. 

Carry Out Keyword Research  The key to creating great content, whether it may be body text or meta can only be done by carrying out keyword research. Through the Google Keyword Research Tool, you can identify the best words & phrases based on your offering, see an insight into their traction & then embed them deep into your content. 

Social media can actually help – In summary, the more visible you are online, the stronger your SEO presence will be. So get those Facebook & Instagram channels set up & utilise them. Create great content that is engaging, visually appealing & informative to your audience & publish consistently. You’ll be seen as a more reliable & trustworthy source. & don’t forget to use your targeted keywords as hashtags!

SEO Audit – Running an SEO audit is a great way of ensuring no stone is left unturned when it comes to ensuring your website is able to trail through the results, & I can help produce one for you. Including my own technical guidance, your bespoke document will include the best resolutions & recommendations on breadcrumb navigation, image ALT tags & internal linking, to name just a few. 

For more guidance on your SEO campaign reach out to me today. 

Thanks for reading, 

Myk Baxter, eCommerce Consultant

Latest Blogs

Check out the latest eCommerce updates from our experts. Learn what's trending and valuable tips on how to improve your eCommerce store and presence. 

The Benefits of Using WordPress and WooCommerce for Your eCommerce Store, And When It’s the Right Time to Choose This Platform

In the rapidly evolving world of eCommerce, choosing the right platform for your online store can make or break your bus...
Read More
Author: Myk Baxter
May 11, 2025

Why SEO and Content Are the Power Couple of Digital Marketing

In the ever evolving landscape of digital marketing, where algorithms whisper secrets and consumer attention spans flit ...
Read More
Author: Myk Baxter
May 8, 2025

Conversion Rate Optimisation for eCommerce: How to Turn Browsers into Buyers with Smart Technology

In a world where eCommerce shops are multiplying by the minute, simply getting traffic to your eCommerce ...
Read More
Author: Myk Baxter
May 7, 2025

Zero Click Content: What It Is and Why Your eCommerce Brand Should Care

The days of simply publishing a blog, hitting “post” and watching the traffic roll in are long gone. In today’s digital ...
Read More
Author: Myk Baxter
May 7, 2025

How to Recover from a Google Core Update: A Guide for eCommerce Websites

If you’ve recently experienced a sudden dip in traffic or rankings, you’re not alone. Google’s core algorithm updates ha...
Read More
Author: Myk Baxter
May 7, 2025

Boost Sales with Influencer Marketing for Your Online Store

In today’s highly competitive eCommerce landscape, standing out is more challenging than ever. Paid ads are becoming inc...
Read More
Author: Myk Baxter
May 7, 2025

Why Regular Blog Content Is Essential for Business Growth and Why You Need a Professional Blog Content Service

In today’s digital-first world, your business website is often the first interaction potential customers have with your ...
Read More
Author: Myk Baxter
May 7, 2025

Reputation Management: What It Is, Why It Matters and How It Works

In an age where the internet acts as both judge and jury, your business’s reputation is more valuable and vulnerabl...
Read More
Author: Myk Baxter
May 7, 2025

See how we can help supercharge your eCommerce site or help you build a new one.

2025 eCommercexpert. All rights reserved.