Email Marketing – The (Often) Forgotten Marketing Practice

Author: Myk Baxter

As the digital landscape continues to expand, technology continues to bring us closer together. Unsurprisingly, it brings with it massive changes to how we as consumers act – making it all the more advantageous for businesses, both big and small. 

But while everyone puts their focus on social media marketing, and other booming trends (which are valid and necessary to any good brand marketing strategy whether it be organic or paid), there’s one important and continually effective marketing practice that is often overlooked – email marketing

What is email marketing and how can it help my business?

While it may be a practice that takes a lot of time and effort to achieve perfect execution, this beneficial method allows you to instantly reach your target audience through a simple email blast, depending on their demographics.

Ideal for the retail and hospitality industries, sending a weekly, or monthly newsletter allows you to gain and drive more traffic to your website, leading to more sales and conversions from those who are already engaged with your brand and who are on the hunt for the latest fashion piece or local food hotspot!

However, once your emails are sent, it’s important to remember that the work doesn’t stop there and that you make sure to review your analytics regularly – making sure to adapt and analyze your structure and sending pattern to achieve the best results. 

How Can Myk Baxter Marketing Help Kickstart Your Campaign?

As leading digital marketing experts, we at MBM UK can provide you with the help and guidance you need when it comes to producing a campaign to be proud of.

From segregation and data capture, to execution and analysis, our team will cover every aspect meaning that you don’t even have to push a button, allowing you to focus on other key areas of your business and its growth.

Want to learn more about this powerful practice? Contact us today to talk with a member of our team:

Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB