The Ultimate Guide to Setting Up Your eCommerce Store
Starting an eCommerce store can be daunting, but with the right steps, you can set up a successful online business. once you have your idea, the rest is easy – well, easy for agencies like Myk Baxter Marketing who can help build the right ecommerce site for your needs. But before the decision is made […]
Navigating the Future of eCommerce: Top Trends to Watch in 2024
The eCommerce landscape is ever-evolving, driven by technological advancements and changing consumer behaviours. Staying ahead of these trends is crucial for businesses to thrive. But knowing what’s worth your time and what’s not worth your time when it comes to trends can steal more time from you than the research itself! To save you a […]
Embracing Faceless Digital Marketing: The Rise of Anonymity in Branding
In today’s ultra-connected world, where personal branding and social media presence are often seen as the keystones of marketing success, a new trend is slowly emerging—faceless digital marketing. This innovative approach shifts the focus from individual brand ambassadors and influencers to anonymous, brand-centric content. Here’s a deep dive into what faceless digital marketing is, its […]
Understanding A/B Testing in Digital Marketing
In the dynamic world of digital marketing, the drive to deliver optimal user experiences and improve conversion rates is constant. This is where A/B testing, an essential strategy, comes into play. A/B testing, also known as split testing, is a method used to compare two versions of a web page, email, or other marketing asset […]
Understanding Ecommerce Conversion Rates: What’s Considered Good?
In the bustling world of ecommerce, conversion rates serve as a critical measure of success. They indicate the percentage of visitors to your website who complete a desired action, such as making a purchase. But what exactly constitutes a good conversion rate? Let’s delve into the nuances of ecommerce conversion rates, explore industry benchmarks, and […]
Mastering Click-Through Rate (CTR) for Enhanced PPC Performance
In the realm of internet marketing, the Click-Through Rate (CTR) is a pivotal metric that gauges the effectiveness of your advertisements by measuring the ratio of clicks to impressions. A robust CTR not only optimises your Quality Score but also reduces the cost per click, enhancing the overall efficiency of your PPC campaigns. Understanding Click-Through […]
Unlocking eCommerce Success: A Guide on Harnessing Pinterest to Boost Your Online Store in 2024
In the ever-evolving landscape of eCommerce, staying ahead of the curve is essential for business growth. One platform that continues to play a pivotal role in driving traffic and increasing sales is Pinterest. As we step into 2024, here’s a comprehensive guide on leveraging Pinterest to supercharge your eCommerce store. Create a Business Account: Start […]
Mastering Customer Clusters: A Step-by-Step Guide to Growing Your Customer Base
In the dynamic landscape of business, turning a cluster of customers into a substantial customer base is a crucial aspect of sustainable growth. This process requires strategic planning, customer-centric approaches, and the ability to adapt to changing market trends. In this blog post, I’ll explore effective strategies to transform a small customer cluster into a […]
Pioneering European E-commerce: Lessons from Industry Leaders in 2024
As we step into 2024, the European e-commerce landscape is teeming with innovative strategies and unique approaches that redefine the online shopping experience. In this blog post, we’ll explore exemplary e-commerce sites from the UK and Europe, showcasing their cutting-edge methods. These industry leaders serve as a wellspring of inspiration for entrepreneurs aiming to revamp […]
Unlocking Success: A Comprehensive Guide on Turning Around Abandoned Carts
Are you tired of seeing potential customers abandon their carts just before purchasing your online store? You’re not alone. Cart abandonment is a common challenge for e-commerce businesses, but the good news is that there are effective strategies to turn things around. In this blog post, we’ll explore actionable tips to recover abandoned carts and […]