Myk Baxter Marketing Goes to Ad World
As May rolls around again this year, the murmur and excitement around the Ad World Conference begins again. As the world’s largest online advertising event, it would be a travesty to be missed, and we hope to see you there. Starting today, May 3rd, over 50,000 of the world’s brightest minds in advertising will come […]
How To Use Twitter to Grow Your Brand
When it comes to social media, there’s no limit to what a brand can achieve if done correctly. From coordinated campaigns that work cross-platform to stand-alone posts that go viral, each online marketing strategy should be well thought out and calculated to have the best impact. At Myk Baxter Marketing, North East UK’s most popular […]
Get Your UK Business Prepared for Cross-Border eCommerce
The idea of expanding your North East UK eCommerce business to cater to international shoppers can be undoubtedly tempting for any business. With global eCommerce sales expected to reach well over $6.5 Billion by 2023, it’s a market any savvy business person should look to exploit. However, despite being a potentially lucrative opportunity, UK businesses […]
Facebook Analytics is Being Removed: What’s Next?
If you have signed up for emails from the development side of Facebook, you may have seen an email in your inbox that read “Facebook Analytics is going away soon”. This quiet email announcement stated “Important changes are underway for one of our measurement products at Facebook. In the coming months, we will be retiring […]
Is Your Business Ready for Google’s Core Web Vitals 2021 Update?
Announced back in May 2020, Google is gearing up to implement a new algorithm update this year with Core Web Vitals, focusing on changing how the search engine interprets and represents a website’s page loading speeds, interactivity and visual stability. Official Ranking Factor Core Web Vitals will become an official ranking factor for the Google […]
A Quick Guide to Web Analytics by Myk Baxter Marketing
When it comes to analytics, many can get a little lost in the maze of different platforms, metrics and access points available to the user. The endless list of views and visitors can easily become overwhelming and if you don’t know the difference you may misinterpret one for another and make ill-informed decisions that will […]
Easter Trends and Tips to Help Boost eCommerce Sales
With Easter just around the corner, and another year caught up in a lockdown situation, the world of eCommerce is expected to see another seasonal boom due to the massive increase in online sales. Pre-covid, the UK eCommerce industry would experience an “Easter Effect” – with sales increasing over 10% in April. With many shops […]
Why Does MBM Provide The Best Web Hosting Services?
Many businesses, big and small, fall into the trap of choosing bad web hosts to save costs or simply because of lack of understanding. For many, a host is a host whichever way you look at it – looking at each of the thousands of providers to choose from and thinking the results are always […]
The Top Women in Tech and Digital Marketing According to MBM
Hailing another successful year for women in all avenues of business, 2021 is set to become one of the most diverse and opportunity-giving years in a long time. With growing equality seen throughout the otherwise male-dominated digital industries – spearheaded by social media campaigns like #choosetochallenge and #breaktheglassceiling – the world slowly edges towards gender […]
The Difference Between B2B and B2C Paid Social Media Ads
For many people in the digital ecommerce world, the terms B2B (business-to-business) and B2C (business-to-customer) are familiar terms used to describe how a business communicates, engages and seeks to inspire its markets. And although they may sound very similar, they differ vastly in practice. From how individuals perceive a brand to the processes involved in […]