An Insight Into Microsoft Clarity

Do you ever wish you could track your customers’ online journey? 

Well, say hello to Microsoft Clarity, the free web analytics program that can help you improve your sales and user experience straight from your desktop. 

What is Microsoft Clarity and how is it different from other analytics programs? 

Unlike Google Analytics, Clarity focuses on the user experience (rather than traffic for example) allowing for business owners and web managers to gain an insight into how their current and potential customers interact with their website. 

Displayed in heatmaps and session recordings, the user behaviour data extracted helps you to identify areas in need of improvement, discover webpage bugs, as well as gaining insight into conversions alongside many other beneficial insights. 

Going the extra mile, Microsoft Clarity additionally provides machine learning and is embedded with deep AL components, which in short automatically generate insights based on the patterns identified by user behaviour. By doing so, you’re granted the opportunity to carry out further investigation and tracking.

How does the program compare to Google Analytics? 

To answer this question briefly, the only comparisons here is that they are both analytics services, and greatly beneficial to your business when used together. For an easier user experience on your side, they can also be joined together to provide you with double the data. 

What are the key features of Microsoft Clarity? 

We have touched on this briefly above, but the program’s key tracking features include; Clarity Heatmaps, Session Recordings & Clarity Insights. See below our full breakdown of each one: 

Clarity Heatmaps

Segregated into two variations, click & scroll, these beneficial heat maps provide you with a visual breakdown of your user experience.

First up we have the click heatmap, which helps to identify the engagement levels of 

different parts of your webpage (such as add to cart), reveals where people are clicking (including non-clickable elements) & displays which page elements are important to the majority of your users. 

Depending on your preference, this data can be shown for either a single page or a group of pages, allowing you to categorise your insights. This can then be refined and filtered for easy identification of how different users interact with your web page elements. 

Scroll Heatmaps

On the flipside, scroll heatmaps identify how far your web users are scrolling through a page,  how long they take to click a call to action (if at all) or when they decide to abandon your site altogether – a highly significant factor! Again, you have the ability to segment and filter the data for further analysis. 

Overall, this data is incredibly valuable & actionable, due to the fact that it can help you debug your website by learning where your customers are clicking, where they linger and helps you to increase your conversions by acting upon your findings. You’re also granted the ability to share this information with your team, and clients, too. 

Session Recordings

Keeping in line with the program’s visual approach, a Clarity session recording allows you to play back your user’s journey through your site to discover how they interact with your web navigation, where they click, when they search and when they approach other on-page elements. By using this feature, you have the opportunity to increase your sales, clicks & increase your user satisfaction. 

This feature works to also highlight how effectively your site navigation and links work when users are seeking the information they need, and when your on-page factors are broken. Session recordings also have the ability to identify the following: 

Rage Clicks –  an indication of when an area of a web page may not be interactive when your users expect it to be. For example, say if a call to action button does not work and is hit repeatedly this would flag a rage click. 

Dead Clicks – as another signal of frustration, a dead click occurs when a clickable element doesn’t respond within a reasonable amount of time, or not at all. 

Quick Backs – in short, a quick back arises when a user clicks away from your site to another, before returning back. For example, when they want to cross-check the price of an item listed on your site against a competitor.

Excessive scrolling – the detection that a user is continuing to scroll up and down your web pages in an unusual pattern, most often caused by a poor user experience which could result in them abandoning your site due to not being able to find what they are looking for. 

P.S: the data provided can also be segmented by browser, campaign and another 23 filters. 

Clarity Insights

As mentioned before, Microsoft Clarity is embedded with Deep AL & Machine Learning algorithms which allow for the data collected to be automatically transformed into actionable insights, allowing for you to adapt your site in real-time. 

Some other important points to be aware of before using the program: 

  • It is recommended that financial, medical and government sites do not onboard with Clarity. 
  • Although it tracks web user behaviour, it is fully compliant with the California CCPA privacy requirements and European GDPR. 
  • There are no limitations to the amount of traffic that can be tricked, even though it is free to use. 
  • Whilst it may be loaded asynchronously with Microsoft Clarity’s Javascript, according to the technology company it does not affect website performance. 

In summary, we as a digital marketing agency believe that Microsoft Clarity could be incredibly beneficial to a number of businesses, even if you’re already using other traffic tracking programs due to its visual nature and easy accessibility. 

www.mykbaxtermarketing.com

Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB

Latest Blogs

Check out the latest eCommerce updates from our experts. Learn what's trending and valuable tips on how to improve your eCommerce store and presence. 

How to Leverage Social Proof to Boost Your eCommerce Sales

In the competitive world of eCommerce, building trust with potential customers is crucial for success. One of the most e...
Read More
Author: Myk Baxter
April 22, 2025

Optimising Your eCommerce Website for Mobile Shopping

In today’s digital landscape, a growing number of consumers are shopping on their mobile devices. With more people than ...
Read More
Author: Myk Baxter
April 20, 2025

Email Marketing for eCommerce Businesses

In the world of digital marketing, email marketing is one of the most powerful tools available to eCommerce businesses. ...
Read More
Author: Myk Baxter
April 17, 2025

The Power of Retargeting Ads in eCommerce

In the highly competitive world of eCommerce, getting a potential customer to make a purchase is often a multi step proc...
Read More
Author: Myk Baxter
April 15, 2025

Influencer Marketing for eCommerce Businesses

In recent years, influencer marketing has become one of the most effective strategies for eCommerce businesses looking t...
Read More
Author: Myk Baxter
April 13, 2025

Social Media Marketing for eCommerce Businesses

In today’s digital world, social media marketing has become a cornerstone of any successful eCommerce strategy. Platform...
Read More
Author: Myk Baxter
April 10, 2025

Search Engine Optimisation (SEO) for eCcommerce Websites

In today’s competitive online marketplace, it’s not enough just to have a well designed eCommerce website. If your site ...
Read More
Author: Myk Baxter
April 8, 2025

Email Marketing Strategies for eCommerce Businesses

Email marketing remains one of the most effective strategies for eCommerce businesses to build relationships, nurture le...
Read More
Author: Myk Baxter
April 6, 2025

See how we can help supercharge your eCommerce site or help you build a new one.

2025 eCommercexpert. All rights reserved.