As a digital marketing consultant, I know that no matter how many tasks you manage to cram into one day, or how many hats you successfully wear, you can never do everything. Nobody in my position could.
However, scaling is an issue felt by all – no matter the size of your agency. We all want to scale up our business, whether it be in growth, revenue, client base or your team. But, you’ll always be restricted in some way: whether it be money, knowledge or time. So, how do you combat this, and get everything accomplished without burdening your limited resources?
By using a white-label agency.
Getting More For Less
Companies across the globe are seeking the support of external fulfilment services to manage their business growth. & finding the right fulfilment option, such as a white-label agency is your gateway to gaining more for less.
But what does this cover you may ask? Well, a variety of things:
Gaining more money for less added work.
The more often you outsource your work to other industry experts, the less salary pay, sick days, vacation and other costs associated with your agency are avoided. You also gain what your clients pay for the services provided.
More experts/team members under your business with less salary and overhead costs.
The more expert knowledge added to your team, the better service you can provide to your clients and the more solutions you can offer.
More time to focus on other business areas with fewer distractions.
With more time on your hands, you’ll be able to focus more on your core business model and have the ability to attend to all the other tasks on your to-do list.
More resources are available at wholesale costs, which you can then resell with your own price points.
So the above has already won you over, right?
Well, hold up, because this isn’t something you can achieve just through a Google search. First you need to weigh up your options, so you’re not sacrificing your agency’s quality of work or reliability. White-labelled service fulfilment through a specific agency is usually the best option for a marketing agency, but there are other outsourcing options to consider too.
Finding The Right Fit For You: White Label Agencies Vs Other Outsourcing
There are a variety of options to choose from when exploring fulfilment services for your agency and when weighing up how to offer them to your client pool. These are;
- Hiring in-house experts
- Outsourcing projects/work to freelancers.
- Outsourcing to overseas
- Using a white-label agency
See below a breakdown of each one:
Image courtesy of: https://www.vendasta.com/
So, whilst each outsourcing option has its pros, a white-label agency is the best fit when seeking a reliable, experienced team of individuals who boost your company brand and can provide growth quickly.
Besides the initial onboarding process, there’s no time wasted with the agency and the work is fulfilled quickly and to good standard.
What is a White Label Agency?
In short, a white-label agency is a team of industry professionals who work under your brand to fulfil your services and projects. Usually, this is a marketing agency that handles the fulfilment work of SEO, digital advertising, social media management and other digital marketing efforts offered by your business. All of the fulfilment work carried out is by the external team, however, they will be disguised as part of your brand. A reseller agency, say Myk Baxter Marketing can invest in this service from a white-label service provider.
Who can benefit from a white-label agency?
As the agency is white label, this means that all the skills, knowledge, expertise and work fulfilled by them is done in the shadows under your brand.
This solution is perfect if you:
- Want to expand your team whilst dodging all the overhead costs?
- Are a startup with no fulfilment team or expertise.
- Want to scale but are continuously bogged down with unnecessary fulfilment.
- Want to offer new products and services that you’re unfamiliar with?
- Are a large company with a large client base who see fulfilment.
The Benefits Of Using a White-Label Agency
When using white-labelled services through a team of agents, you’ll pay a set monthly cost for a whole team of work experts. Whilst, when hiring individuals into your agency one by one thing such as salary, benefits and training costs can quickly add up. And, you have to go through the slog of the hiring process as well.
Increase your list of service offerings quickly and easily
Most agencies start out by offering one sole service, such as SEO or copywriting. But then you land bigger clients but they leave because they also seek support in web development. Therefore you want to work towards becoming a full-service agency to keep your clients and offer them more value, besides continuously pulling more business in. Well, the more you can do through a white-label agency, the more value you can provide. You want to be a one-stop shop for all your client’s marketing needs.
Business scaling and growth are achieved
When using white-label digital services, you simply just need to bill the client. Your new digital agents will onboard your new clients through branded calls and emails and handle all of the service duties related to its offering. The hired agency does all the heavy lifting for you.
It frees up your time to focus on other core business areas
As I addressed previously, by allowing another agency to handle your fulfilment work, you have more time to focus on running your actual business. You can look into other elements like selling, building your service list, and handling the other service options that your white-label experts don’t specialise in. Put your business on the map, while others handle the tedious fulfilment.
The ability to expand your team of industry experts
When going down this route, you avoid the payment of additional resources such as insurance and taxes. By investing in the services of an agency, you miss having to deal with the turnover of employees or the cost of hiring and retaining new employees. Most important, you don’t have to deal with various HR issues, training and the professional development of those employees who sit outside the realm of speciality.
Hiring a white-label agency is a fantastic option for those companies seeking growth. The various services fulfilled by an agency team can include a wide range of things, from social media posting to full-blown digital advertising campaigns. And, if you select the right white-label service provider to work alongside, you can rest assured that your work, client pool and reputation are safely looked after.
Thanks for reading,
Myk Baxter, eCommerce Consultant