2022 | The Year of Business Growth

Author: Myk Baxter

Happy New Year, E-commerce Expert readers!!

We’ve now returned from our wonderful Christmas break, and we’ve never been more excited and determined to help the globe’s businesses excel online. 

Across the festive season, we took the time to reflect on the year gone by and looked ahead to 2022 & its predicted digital marketing trends as well as how we at MBM can adapt our own services to ensure the best results for our dedicated customers, no matter the industry they sit in. 

As marketing experts, across the next twelve months, we expect a further increase in the level of social eCommerce, following the success of Instagram shopping & paid advertising – a method that has significantly benefited some of our biggest client wins, especially throughout the pandemic due to its ability to target only the right audience and increase conversions. 

The blessing behind paid ads is that you can be flexible with it, whether it be how often you switch up your campaign, who you target or the budget that you use – make it great for both SMEs and major corporations. 

At Myk Baxter Marketing, we work to help identify the best strategy for every business before implementing and managing the said campaign. Throughout the running, we also strive to be transparent with our clients on how the ads are running, after all we believe that honesty is the best policy – especially when it comes to business growth. 

Tying in with targeted marketing, we also predicted uptake of those opting to use email marketing, a method often overlooked by most, but did you know it’s one of the most effective? 

Fusing together creativity with data, we again can help to identify the right messages for your audience based on their demographic before creating and sending each blast – as well as breaking down and sharing the results, working to constantly adapt each time. 

From experience, we often advise using a combination of the two, or more, to create a building block type structure with the overall goal of increasing conversions, engagement and growth across all platforms.

We are currently in the process of onboarding clients for the new year, so reach out to us today to learn more about how we can help you achieve more!

And, of course, make sure to keep checking in for the latest digital marketing news, trends and tips here at E-commerce Expert. 


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