Kortrijk is a thriving Belgian city with a mix of local charm, international business visitors, and tourism. Whether you run a nail spa, beauty salon, high end restaurant, or any professional service, having your website in English is essential for increasing bookings and customer enquiries. Here’s why:

1. Tourists & Business Travellers Search in English

Kortrijk attracts thousands of international visitors each year whether for business at the Kortrijk Xpo, meetings with multinational companies, or as tourists exploring the city. Many of these visitors search for services in English, using terms like:

– Best nail spa in Kortrijk
– Luxury manicure in Kortrijk
– Top steak restaurant in Kortrijk
– Fine dining in Kortrijk

If your website isn’t in English, you’re invisible to these potential customers.

2. English Improves Your Google Search Rankings

Google prioritises English language websites for international searches. If someone in the UK, US, or Germany searches for the best nail salon in Kortrijk, a website in English increases your chances of appearing at the top of search results giving you a competitive edge.

3. Direct Bookings = More Profits

Without an English website, international visitors rely on third party platforms to find you. Some platforms charge commissions, cutting into your profits. Having an English website encourages direct bookings, giving customers a clear way to contact you without extra fees.

4. Business Travellers Need Quick, Clear Information

Kortrijk is home to corporate headquarters, industrial businesses, and trade fairs. Business travellers often have limited time and look for convenient, high quality services like:

– A nail spa for a quick manicure before a meeting
– A steakhouse for a business dinner
– A restaurant with private dining options

If your website is only in Dutch or French, potential customers might move on to a competitor that makes it easier to book in English.

5. Make Your Business More Trustworthy & Accessible

A well designed English website shows that your business welcomes international clients. It reassures visitors that they can:

– Understand your services (e.g., spa treatments, menu options)
– Book an appointment or table easily
– Find important details (pricing, location, contact info)

The more effortless the experience, the more likely they are to choose your business over another.

6. Stay Ahead of Competitors

Many local businesses in Kortrijk still don’t offer an English website giving you a huge opportunity to stand out. By being searchable, bookable, and accessible in English, you increase visibility, attract more customers, and grow your revenue.

Want to Attract More International Clients?

If you own a nail spa, restaurant, or professional service like a hotel in Kortrijk, now is the time to invest in an English language website. Don’t let potential customers book elsewhere, make it easy for them to find, trust, and book with you.

Need help optimising your website? 

Contact Myk Baxter at Myk Baxter Marketing today and let’s grow your business together!