WooCommerce is a flexible, open-source eCommerce solution built on WordPress that allows people to sell their products in a safe and secure way without having to pay thousands for a custom-built eCommerce website. 

While the eCommerce experts at Myk Baxter Marketing are more than keen to build you a custom, bespoke eCommerce platform with all the bells and whistles, for those starting out in the online store world are much better suited to something a little more ‘plug-and-play’ to begin with. 

It’s now easier to integrate the WooCommerce plugin into any website or content management system (CMS), meaning you and your end users need minimal input to get the thing working. This means your products, whatever they may be, can be securely managed within their robust architecture. Activate the free WooCommerce plugin on a new or existing WordPress site and set up a new store in minutes.

WooCommerce features include product, cart, and checkout pages, as well as secure payments by credit card and alternatives, configurable shipping options, integrated content and commerce across your site via modular blocks, automated tax calculations, Google Analytics, MailChimp and Facebook integration and much more, all while maintaining the look and feel is managed within your own CMS.

For small budget websites or sites that focus more on content or services, there is little effort needed to be made to the eCommerce side of things. From small souvenirs to online products and services, sites with a limited number of things to sell fare better when integrating WooCommerce as their default eCommerce system. 

For those who are embarking on a new journey into the world on online store ownership, using WooCommerce allows for freedom and flexibility to test a store without taking all the risks. By taking a subset of products – ones they think will sell best online – and displaying them on a simple website, you can see what works and what doesn’t without having to invest in expensive eCommerce architecture. The money you save can be spent on marketing, further enhancing your brand. 

Forget the antiquated ‘call to action’ button on your homepage. The WooCommerce plugin now has the functionality needed to lead visitors to a landing page that is focused on promoting a specific product or product line. By removing clicks, you improve the user journey and make conversions easier. 

Contact the website marketing and development experts at Myk Baxter Marketing and get an idea of what works best for you. Whether you’re looking for a big, bespoke eCommerce management giant or a simple WooCommerce integration, MBM has your back.