What happens when you outgrow your eCommerce platform

Author: Myk Baxter

There are many reasons brands outgrow their eCommerce platform. As business matures, brands need platforms that can not only handle the growth but also scale while you do it. 

If your site doesn’t keep up, you may need to re-platform – the process of moving from one technical system to another.

While consolidating your tech into a new platform will be more efficient in the long run, the switchover or “migration” can be confusing, time-consuming and ultimately can feel like yet another project you’re tacking on to your already busy schedule. 

For brands in the growth stage, Myk Baxter Marketing has the tools and the team to provide the support you need to migrate your eCommerce store, allowing you to upgrade using an easy-to-understand solution that simply makes sense.

For best results, contact Myk Baxter Marketing and ask them to share their proven formula for fixing, upgrading and embarking on a new digital eCommerce platform.

The eCommerce Fundamentals 

The fundamentals of getting your brand’s ecommerce presence ‘right’ might seem simple enough – you just need to have an attractive site that lures and converts your desired customers by providing them with the best possible experience.

It’s much more difficult, however, to know how to judge your existing ecommerce site’s all-around effectiveness in an ever-evolving world.

Starting with an MBM digital health check, have your site assessed against a range of criteria, in the context of industry competition, functionality and growth potential.

eCommerce Growth Evaluation

Choose Myk Baxter Marketing, located near Darlington, North East UK, who works alongside award-winning eCommerce platforms such as Visualsoft and WooCommerce to tap into the wealth of benefits for your organisation’s online eCommerce presence, such as a scalable suite of store-front features and back-end functions, quick listing and inventory management software, SEO and eCommerce marketing, as-standard integration with leading marketplaces including eBay, Amazon and the highest level of PCI-DSS Level 1 compliance to protect you and your customers’ data.

To get your free eCommerce health evaluation, get in touch with Myk and the team today: 


Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB