As a result of the Coronavirus pandemic, our eCommerce industry has continued to rapidly expand over the last year thanks to an increase in online shopping through platforms such as Amazon, ASOS and Ocado.

In light of this, it’s important now that even small- to medium-sized businesses brave the jump and begin promoting their products online better than ever to survive and to suit the needs and demands of their customers. 

To make this step a little easier, in today’s blogpost we will discuss the practices to implement when marketing your brand online. Hot tip: It’s not as simple as designing a new website, but it helps! 

SEO 

Often referred to as Search Engine Optimisation, SEO is the process of improving your website (and its assets) to increase your search engine ranking with the end goal of reaching the top of the peak. 

As one of the most impactful marketing practices, your SEO ranking is influenced by the quality of your website copy, as well as the strength of your social media channels and blog posts, alongside other digital marketing assets linked to your business, such as business articles from secondary sources. 

However, we understand that this process can often be difficult to effectively put in place when stepping into the digital marketing world for the first time, which is why we recommend reaching out to industry experts such as the team at Myk Baxter Marketing. 

Based in the heart of Darlington, County Durham, Myk and his team will sit with you and take the time to understand your business and how best to promote your goods and services. The dedicated SEO content creators will work with you to produce content that is high in quality and features the correct keywords and phrases to ensure a strong conversion rate for your business.

Social Media Marketing 

As the most commonly used marketing practice, social media marketing continues to have an astounding impact on how we shop and is something that no business can afford to ignore. 

However, before developing content, it’s important to identify your target audience, the message you want to project and the platforms that will be most beneficial to you. 

For example, as a business owner within the retail industry, we would advise using the Instagram platform and its tools, such as Reels and IGTV to showcase your pieces creatively. These see much better interactions and conversions than flat image advertising as customers can see the product in action and the way they are styled – leading to more of your customers being encouraged to purchase the pieces themselves.

Email Marketing

Email Marketing is commonly overlooked when it comes to selecting promotional channels for your business online. However, did you know that it is one of the most effective forms of marketing? This is because it allows you to reach your audience in an instant., directly into their inbox and communicate with them one-on-one. 

A lot of hard work and dedication is required when creating an effective email marketing strategy, which is why MBM’s dedicated service works to provide you with the correct software and guidance so that you can carry out the process efficiently. You can find out more about MBM’s digital marketing services on offer here.