The Importance of Stepping Into The Digital Landscape

Author: Myk Baxter

Over the last decade, the way we interact and consume has entirely changed thanks to the internet, its wealth of tools and our own habits when it comes to using technology – despite only 34.3% of the world’s population being regular internet users. 

As the platform that also keeps us in touch with the outside world in the year that we were ordered to stay home (due to the Coronavirus pandemic), there is no sign of us putting down our devices anytime soon. 

Therefore, now is the time for ‘Bricks & Mortar’ businesses owners to act fast and take a firm stride into the digital landscape. Here are our tips on what to implement during the early stages of doing just that.

Stay True To Your Business

First of all, when drafting your plans and goals it’s important that you stay true to your business and your offering – never feel like you have to do something just because your competitor is, as every business is different!

We would advise at first setting simple goals like achieving so many Instagram followers, or so many conversions via your website, and as you reach this number, remember to increase it and to push your business out there through a great social media campaign or an online offer. 

However, it’s also important to not fall into the trap of greed when it comes to selling your products online, as this can lead to even the biggest businesses falling into administration. 

Play it safe, but be daring. Sounds impossible? Thankfully Myk Baxter Marketing can help find you the right balance.

Identify The Right Platforms For You

When it comes to social media, it is important that if you want your business to thrive that you utilise the social media platforms and tools that will capture and captivate your exact business audience and to remember that not all platforms will work for you.

For example, if you’re a charitable organisation we would recommend that you use Facebook, which as a platform is used by a wider range of age groups, in comparison to Gen-Z favourites Instagram & TikTok, whose tools are best suited to those businesses fuelled by creativity. 

Use Incentives To Capture Both Old and New Customers

Whether you may be a restaurant or a retailer, no consumer can ever resist a discount code or BOGOF offer

As the ideal way to attract your customers to both your in-person and online establishments, these simple monetary incentives can significantly drive traffic to your website, leading to an increase in sales, conversions and engagement across the board – especially when promoted in the right way. 

Seek Support From A Trusted Marketing Agency

We understand that navigating through the digital marketing world for the first time can often be a daunting task, which is why we would advise seeking support from a leading marketing agency, such as the team at Myk Baxter Marketing.

As one of the North East’s leading digital marketing consultancy, MBM’s services are driven by the latest trends and technologies whilst their industry experts strive to guide and advise all manner of businesses, both big and small with the goal of breaking their market mould.

Visit our website today for more details.

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