The Importance of Prepping Your Marketing Strategy for Christmas

Author: Myk Baxter

Why it may still be 98 days away, the Christmas season is fastly approaching, with festive confectionery, greeting cards and decorations slowly sneaking their way onto the shelves of UK stores.

And whilst for those scrooges out there it may seem far too early to mention the big ‘C’ word, for retail business owners the time has come to outline your marketing strategy for the biggest shopping season. 

Keep reading below to read our top tips for key preparation

Review your data

To ensure successful growth in sales and conversions, it’s important to review your statistics from the previous years with the intention of working on the areas in which you can improve on. 

This could be encouraged by a paid ads campaign for example, but we will talk more about this later. 

At Myk Baxter Marketing, we understand that if you are a new business, this will have to be approached differently. We often advise our clients that you simply set goals of how many conversions you want to achieve and align on how you would like to achieve them. 

Utilise The Powers of Social Media

When it comes to users purchasing online, no one is going to trust your brand if your social media platforms are outdated and show no constituency. 

Take the time to work on creating content that is going to draw people into wanting to know about your products and services, and showcase them alongside punchy graphics – and of course a call to action link!

Should you also wish to go one step further from organic social, we also advise taking a look into paid social advertising, which grants you the opportunity to directly target your target audience. You can read more about this in the blog linked above.

Having a killer eCommerce site. 

Of course, the most important aspect of running an eCommerce business is having a website platform that is engaging, easy-to-navigate and user-friendly. 

As one of the leading web development agencies in the North East of England, Myk Baxter Marketing will take the time to sit down with you and discuss your ambitions and goals for your website, before designing and developing an eCommerce platform that will take you one step ahead of your competitors.

To book your consultation, reach out to the MBM team today. 


Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB

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