Digital marketing has come on leaps and bounds over the last few years.
Instagram has transformed from a basic photo-sharing app to one of the most influential shopping platforms in the world & of course, we now have TikTok. Who remembers life before it?!
Now before we get off on a tangent about our favourite viral videos, it’s important to remember that this complex marketing world is often hard to navigate and keep up with, especially if you only have a tiny team. Therefore, in today’s blogpost we’ll be giving you a rundown on the best digital marketing apps every business should know about.
Canva
Do you wish you could create a constant flow of punchy graphics but don’t want to fork out for Photoshop? Well, allow us to introduce you to Canva.
Available on both desktop & mobile, this handy design studio allows you to create fun & professional social media graphics, infographics, email templates and so much more within seconds – for free!
With 1000’s of templates, elements and themes, Canva not only helps to make your campaigns enticing but allows you to adapt your graphic design skills at the same time.
Mailchimp
Email marketing is one of the most advantageous methods that any business could ever opt to use, no matter what your sector may be.
Here at Myk Baxter Marketing, we stand behind the fact that Mailchimp is one of the best pieces of software to utilise when it comes to designing, sending & reviewing a newsletter campaign due to its easy-to-use concept and ability to easily extract the data that’s needed to ensure you’re getting the best out of the practice.
You can read more about the beloved platform here.
Airtable
A great campaign (whether it be social, paid ads or email) always comes with consistency and thoughtful planning but we know this is difficult when contact is limited, especially during COVID times.
As a solution to this, we advise using a collaborative-digital planner, such as Airtable, which like the platforms above is also available across all devices allowing you to share, review and prep whilst on the go or when working remotely from the rest of your team.
Their free plan allows you to have up to five collaborators (of an editor or higher permissions) making it perfect for SMEs with smaller teams & on the flip side, larger corporations with internal departments.
Hootsuite
So, you’ve found your solution to social media planning, but we hear you ask about how you can effortlessly schedule & publish your posts. Well, don’t worry, Hootsuite has got you covered!
With a range of free & paid plans based on your needs, the handy scheduling tool allows you to manage all of your social media channels in one table, including Facebook, Twitter, Linkedin AND Instagram meaning there’s no hassle of manual publishing!
Loved by business owners across the globe, it also allows you to measure your engagement, meaning you can identify the type of content that works best for your audience.
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