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The Benefits of Email Marketing

Author: Myk Baxter

 Across the globe, there is one great power that binds us all together and that is technology – with just under half of the world’s population owning a smartphone. 

 In light of this, digital marketing is becoming ever more important to how we interact with our loved ones, navigate ourselves when traveling, and most importantly how we act as consumers – in particular through social media and apps.

 However, whilst these powerful platforms may have a staggering effect on the global economy and the businesses which chose to use them to promote their brand, there is one marketing practice that is often overlooked – email marketing. 

 In simple, email marketing can be used to reach your target market in an instant through a promotional email, whether this may be in regards to a sale, an event or to simply keep them up to date with your business and the services/products that you provide.

 Nonetheless, this effective act includes a lot of hard work prior to sending an email, including; planning the email marketing strategy, the execution of the plan, reporting on user behaviour (such as click-throughs and conversions), and the optimisation of the data gathered through the testing. 

Now for someone navigating the world of email marketing for the first time, it may be a little hard to fathom how to best to put this into practice. Therefore, we would advise seeking assistance from a reliable digital marketing consultancy, such as Myk Baxter Marketing who prides itself on helping its clients to receive outstanding results from their digital marketing efforts. 

 When partnering with Myk and his team of industry experts, they will work to provide you with the correct tools and guidance on how you can produce email marketing campaigns that are as data-driven as they are focused on strong results – as well as helping you to gain a valuable ROI (Return on Investment). 

Alongside their expert guidance, you will also receive the following deliverables:

  • A reliable and up-to-date email marketing platform – as well as help to set up engaging emails and full training on how to best utilise the system. 
  • Extensive monthly-performance reports
  • Strategic consultancy
  • A dedicated contact who will serve as an extension of your team. 

Besides this results-driven service, MBM also provides services within the following areas: social media marketing, search engine optimisation, pay per click, and conversion rate optimisation – all of which can act as an extension of your email marketing campaigns. 

For further information visit the Myk Baxter Marketing website today.

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