As the face of the UK high street continues to rapidly change, it’s now more important than ever that we utilise the powers behind social media and the tools it provides us with to make our businesses thrive. 

 As consumer habits and social media trends continue to change, it can be often hard to keep up with the times. However, thanks to the power of the internet and the growing functionality of eCommerce platforms, there are a couple of key factors to bear in mind that ensure you stay ahead.

New Features for the New Generation 

 Long gone are the days when Instagram was just a photo-sharing app. Following the introduction of Reels and IGTV, popular retailers including ASOS and Selfridges are now using Instagram’s latest features to promote their products in unique and creative ways which capture the attention of their audience. 

 Regardless of its high popularity, Instagram isn’t the only video-sharing app that is currently having a huge impact on how consumers shop for their favourite brands. Popular with Millennials and the upcoming Gen-Z generation, TikTok is having an outstanding effect on the retail industry. As of February 2021, the app totalled 1.1 billion users worldwide, giving brands unrivalled access to consumers, sharing their products, and celebrating purchases in short and snappy 15-second to one-minute videos. 

 Research Your Target Audience

 Before curating content for your social media platforms, it’s important to research the demographics of your main target audiences. These demographics may include age, gender, preferences, and income. By doing so this will allow for you to cater your platforms and content, leading to more sales and engagement. 

Paid social media marketing is another great way to reach your audience and boost your engagement. With the ability to be targeted both demographically and geographically, paid social media advertising can have a staggering impact on your business’s sales and the growth of your brand. 

If you’re unsure as to where to start when it comes to this powerful tool, now is the time to reach out to leading marketing professionals, such as the team at Myk Baxter Marketing. 

In recent years, there has been a huge shift towards brands shunning traditional advertising methods, instead of partnering with influencers and bloggers to promote their products and services. From affiliate marketing through Instagram stories to brand collaborations, retailers are now using these powerful individuals to endorse their products. The phrase “a picture is louder than a thousand words” is becoming more of a reality than ever before – although today, the picture is probably more likely to be a video.

Stay True to Your Business Ambitions and Goals

With new social media platforms emerging every year, it can be overwhelming at times to know which avenue to invest in first. While it may be important to keep up-to-date with trends and to utilise them to their highest potential, a business must always ensure it stays true to its original goals and ambitions.

By sticking to your niche, your business will remain memorable with your audience and will prevent you from being lost within the pool of your competitors. But to balance goals with advertising avenues can be a tricky decision to make, especially without professional assistance. 

The UK-based marketing agency Myk Baxter Marketing trains its marketing teams to work with clients to define these goals in an online setting – targeting not only audiences but platforms that integrate with the brand and produce the best results, whatever the objective may be.