Preparing Your Business For Valentines Day | Digital Tips & Tricks

Author: Myk Baxter

As the month of love approaches, now is the time to prepare your business and its digital assets for the Valentine’s Day period as thousands of businesses compete to achieve one of two goals: provide the perfect gift or the ultimate romantic experience. 

With this in mind, in today’s blogpost, we will be sharing our top tips on how you can stand tall against your rivals this February whilst spreading a little love.

Make Sure Your Website is TipTop

For many, your website will be your main moneymaker, whether it be by people online shopping or making a table booking, hence why it’s so important that your website functions well during this busy period. 

Make sure that it’s easy to navigate, your call-to-action buttons are properly activated & that your data forms are formatted correctly. But, most importantly, your payment gateways must run smoothly and quickly, after all, everyone hates to be left waiting!

Besides, from your website, it’s important to remember that the customer journey doesn’t finish once a customer makes their order. Therefore, ensure that dispatch & order update emails are sent at every point, make them aware of your returns policy and display clear contact information should they need to reach out. 

Take Advantage of Paid Marketing 

As a leading digital marketing agency, we understand the significant effect that paid marketing can have on your business conversions, no matter whether you’re an SME or a nationwide (or international) corporation. 

Influenced by your audience demographics, a well-created and results-driven campaign grants you the ability to combine creativity and stats with the end goal of increasing your ROI and digital presence. 

You can learn more about this beneficial method here

Utilise Building Block Marketing 

We’ve touched on this previously, but over the last couple of years, we’ve learnt that when it comes to digital marketing it’s often better to combine various methods rather than gravitating towards just one – especially if you’re striving to grow your business exposure. 

For example, if you’re on a small budget, combine consistent social media marketing with regular email newsletters to shout out about your latest events, offers and customer testimonials. Both of which are free & easily accessible, and can provide you with insights on what’s working for your audience.

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