Throughout the COVID-19 pandemic, the UK’s high street has continued to suffer thanks to the never-ending lockdown measures, and alongside trade disputes and Brexit, the UK is heading towards its first recession since 2009. 

As a result, in-person retail is giving up the ghost, with giants such as The Arcadia Group and Debenhams closing their stores permanently.  

 However, thanks to two of the globe’s biggest eCommerce platforms (Boohoo and ASOS) and the wonderful world of digital marketing, both of these retail powerhouses are surviving, and even flourishing, by being able to sell their products to their consumers online. 

 In light of this, it is more important than ever for our beloved brick-and-mortar stores to rethink their marketing strategies to meet the needs of their customers. There is no doubt that shopping trends will continue to change, and continue to move online – even after the pandemic is past us.

 If you’re a business owner reading this, you may be wondering where to start when it comes to taking your business online. It can be daunting for some, and easygoing for others, but wherever you sit on the spectrum, engaging the services of a digital marketing agency, such as Myk Baxter Marketing, provides access to the best advice, guidance, and services that you need to promote your business most effectively. 

 Located in the heart of Darlington, County Durham, Myk Baxter and his team of industry experts have an unparalleled track record when it comes to helping both small and large businesses thrive, thanks to their tailored services which cover every aspect of digital marketing, including: 

 Web Design & Development: From WordPress to Magento, Shopify to eCommerce, MBM’s variety of website design and development services are designed to build your dream website from the ground up. Their team of web developers will also work alongside you to ensure that your business is promoted most effectively. 

Digital Marketing: As one of the UK’s leading digital marketing specialists, Myk Baxter Marketing’s results-based digital marketing services can be customised to suit your business needs with a broad range including; SEO, Social Media Marketing, Paid Search Campaigns, Email Marketing, and Conversion Rate Optimisation.

 eCommerce: As the ideal accompaniment to their digital marketing services, MBM’s enterprise-level eCommerce platforms allow for retailers to effectively run their online business. You can learn more about this here. 

Support: When promoting your business online, your website must be well-supported and maintained to ensure that your consumers receive the best user experience. When choosing one of their cost-effective hosting or maintenance services you’re guaranteed to receive ongoing support and updates. 

To learn more about their bespoke services and to begin your MBM journey, visit their website today.