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Latest Blogs

Check out the latest eCommerce updates from our experts. Learn what's trending and valuable tips on how to improve your eCommerce store and presence. 

The Ultimate Guide to Setting Up Your eCommerce Store

Starting an eCommerce store can be daunting, but with the right steps, you can set up a successful online business. once...
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Author: Myk Baxter
July 16, 2024

Navigating the Future of eCommerce: Top Trends to Watch in 2024

The eCommerce landscape is ever-evolving, driven by technological advancements and changing consumer behaviours. Staying...
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Author: Myk Baxter
July 11, 2024
Digital Marketing Expert UK

Embracing Faceless Digital Marketing: The Rise of Anonymity in Branding

In today’s ultra-connected world, where personal branding and social media presence are often seen as the keystones of m...
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Author: Myk Baxter
June 10, 2024
Digital Marketing Expert

Understanding A/B Testing in Digital Marketing

In the dynamic world of digital marketing, the drive to deliver optimal user experiences and improve conversion rates is...
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Author: Myk Baxter
June 10, 2024
eCommerce Consultant UK

Understanding Ecommerce Conversion Rates: What’s Considered Good?

In the bustling world of ecommerce, conversion rates serve as a critical measure of success. They indicate the percentag...
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Author: Myk Baxter
June 10, 2024
eCommerce Consultant

Mastering Click-Through Rate (CTR) for Enhanced PPC Performance

In the realm of internet marketing, the Click-Through Rate (CTR) is a pivotal metric that gauges the effectiveness of yo...
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Author: Myk Baxter
June 10, 2024
ecommerce Consulting Services

Unlocking eCommerce Success: A Guide on Harnessing Pinterest to Boost Your Online Store in 2024

In the ever-evolving landscape of eCommerce, staying ahead of the curve is essential for business growth. One platform t...
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Author: Myk Baxter
January 23, 2024
eCommerce Expert UK

Mastering Customer Clusters: A Step-by-Step Guide to Growing Your Customer Base

In the dynamic landscape of business, turning a cluster of customers into a substantial customer base is a crucial aspec...
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Author: Myk Baxter
January 17, 2024

About eCommerce Expert

If you’re looking to read about the most influential trends and innovative updates in eCommerce and digital marketing today, you’re in the right place.

I’m Myk Baxter, owner & founder at Myk Baxter Marketing otherwise known as MBM, I am an experienced, eCommerce consultant and digital marketing expert available for hire. Having been a key player in the digital world for 20 years, I made the decision to establish www.ecommercexpert.co.uk as a knowledge resource and community for industry professionals, prospective and current clients and online business owners alike.

Fused with my unmatched knowledge and understanding of the sector, I see eCommerce Expert as very much part of me ‘giving something back’ to a digital marketing sector which has given me so much over the years, allowing me to travel the world & grow my business at the same time. In the same breath, I also share my personal journey in mental health, as well as profiles on those business owners who are changing the industry and whom I’m proud to call friends.

I also see this hub of information as an open resource for start-up businesses right through to digital marketing managers who handling small to medium or enterprise-level clients will find useful. 

I currently post digital marketing & eCommerce industry, news, advice, tips & help every Tuesday & Friday but this might change. 

If after reading my blog you wish to partner with me for support in your web development or digital marketing project, please contact me directly today or leave us a message via our form and I’ll get back to you ASAP.

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