How To Optimize Your Social Media Content

Due to its easy accessibility and free tools, social media is one of the best ways to promote your business online but have you asked yourself if your audience is truly engaged with your campaign?

Well with ever-changing algorithms & trends, that’s a tricky question to answer & it’s also important to think about the fact that what you may think is engaging may not be to them. 

As a guide on how you can create a successful campaign, in today’s blogpost we will rundown our tips for content optimization across the abundance of social media platforms paying close attention to content types, your message & tone and visuals.

Share On The Latest Developments & Trends

To your audience, you want to be seen as a reliable source, and reporting on the latest developments & trends is a great way to both engage & impress your customers. You will be shown as an authoritative figure within your field and they will only be encouraged to return to your channels to stay up to date. For example, if you stand within the tech industry, publish infographics or blogposts about the latest releases, and encourage your following to share their thoughts & feedback.

Read & Respond To Your Social Comments

Now, this may sound like a very simple (& instinctive) task, but responding to your following is part of a successful strategy with platforms now being seen as customer service channels. 

Make sure to comment, react, like & also share content generated by your following which is relevant to your brand. This also looks great to other potential customers when they see you frequently interacting & it increases the chance of conversation. 

Introduce Interactive Social Content

When it comes to social media crawler bots, user interaction is a huge green light as the more likes, comments & shares visible the more favourable your account will be. With this in mind, we advise introducing shareable & engaging into your channels, such as: 

  • Follower pools & quizzes
  • Promotions focusing on likes & shares (such as a company competition)
  • Photo captioning contests
  • Q&A’s

Create Short Videos

Over the last couple of years, video has proven itself to be the most popular form of engaging content – with those businesses opting to use them seeing a higher growth in qualified leads compared to those that don’t.

With this in mind, Facebook, Instagram, Twitter & TikTok (the king of the video-sharing apps) all have live video &/or video creation options allowing you to create or engage with your customers in instant. 

For more guidance on how you can revolutionise your social media campaigns, or how we at Myk Baxter Marketing can help with content creation, reach out to us today!

www.mykbaxtermarketing.com

Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB

Latest Blogs

Check out the latest eCommerce updates from our experts. Learn what's trending and valuable tips on how to improve your eCommerce store and presence. 

The Benefits of Using WordPress and WooCommerce for Your eCommerce Store, And When It’s the Right Time to Choose This Platform

In the rapidly evolving world of eCommerce, choosing the right platform for your online store can make or break your bus...
Read More
Author: Myk Baxter
May 11, 2025

Why SEO and Content Are the Power Couple of Digital Marketing

In the ever evolving landscape of digital marketing, where algorithms whisper secrets and consumer attention spans flit ...
Read More
Author: Myk Baxter
May 8, 2025

Conversion Rate Optimisation for eCommerce: How to Turn Browsers into Buyers with Smart Technology

In a world where eCommerce shops are multiplying by the minute, simply getting traffic to your eCommerce ...
Read More
Author: Myk Baxter
May 7, 2025

Zero Click Content: What It Is and Why Your eCommerce Brand Should Care

The days of simply publishing a blog, hitting “post” and watching the traffic roll in are long gone. In today’s digital ...
Read More
Author: Myk Baxter
May 7, 2025

How to Recover from a Google Core Update: A Guide for eCommerce Websites

If you’ve recently experienced a sudden dip in traffic or rankings, you’re not alone. Google’s core algorithm updates ha...
Read More
Author: Myk Baxter
May 7, 2025

Boost Sales with Influencer Marketing for Your Online Store

In today’s highly competitive eCommerce landscape, standing out is more challenging than ever. Paid ads are becoming inc...
Read More
Author: Myk Baxter
May 7, 2025

Why Regular Blog Content Is Essential for Business Growth and Why You Need a Professional Blog Content Service

In today’s digital-first world, your business website is often the first interaction potential customers have with your ...
Read More
Author: Myk Baxter
May 7, 2025

Reputation Management: What It Is, Why It Matters and How It Works

In an age where the internet acts as both judge and jury, your business’s reputation is more valuable and vulnerabl...
Read More
Author: Myk Baxter
May 7, 2025

See how we can help supercharge your eCommerce site or help you build a new one.

2025 eCommercexpert. All rights reserved.