With hundreds of new businesses entering the market every day, it’s no surprise now that bringing in business leads is an even more complex task.
Alongside the ever-expanding market, a sudden rise in fuel, living & food prices is now forcing businesses & their customers to be savvier in how & where they spend their money. As a result, some companies that once thrived are now turning into sinking ships. But we’ve already seen an increase in the stores & hospitality venues within our towns & cities & we at Myk Baxter Marketing want to do all that we can to put a hold on it.
In support of this, In today’s blog post, we’ll discuss the effective (and budget-friendly) ways of pulling in business leads that can be actioned no matter what industry sector you may be in.
Utilise Reviews & Case Studies
Word-of-mouth marketing is one of the most powerful tools in the world, & the greatest thing about it is that it doesn’t have to cost you a penny!
Review sites such as Trustpilot, Google My Business & Tripadvisor now make it easier for customers to share their thoughts & can act as a great portfolio of the products & services you deliver. Even better, these are then available at your fingertips to share across your social media channels & as part of your marketing proposals (if they apply to your business).
If you want to go one step further, putting together case studies can offer potential customers a wider insight into how you’ve effectively helped your clientele & you can execute this either through a blog post or a permanent feature on your site.
Run A Sale or An Offer
Okay, don’t come at us, we know this is a time when you want to bring in more revenue, but by reducing your prices or offering an incentive you’ll do just that.
We’re seeing many bars & restaurants offering a 2-for-1 offer on drinks or slashing the prices of their dishes leading to more bums on seats & more money in the till. On the flip side, if you’re a retailer now is the peak time to start running your mid-season sale as travellers jet off on their first Summer holiday in two years (that’s if EasyJet doesn’t cancel their flights!).
Expand Your Network
Networking doesn’t just have to mean B2C, B2B can also be equally as effective.
As a business owner, you ideally want to have your own separate LinkedIn or Instagram account where you can connect with others in your field to share your advice & guidance, or any exciting prospects you have coming up.
Networking events are also a great way to meet new people & expand your network. For example, Women in Collaboration is a brilliant event run monthly by the great Ellie Rees exclusively for the boss babes in the industry from within some of the most beautiful & upcoming venues in Teesside such as Acklam Hall & Stockton’s latest food hit, Finkle & Green.
Keep Your Content Up To Scratch
When customers visit your website or social media channels, you want to feed them information that is relevant to your business & which features the answers that they are looking for.
We’d advise refreshing your content every few months to keep it in tip-top shape & reflective of where your business is at the time. There’s truly nothing worse than reading information that is out of date & or finding that there is no content shown at all.
Here at Myk Baxter Marketing our expert content writers have a great passion for what they do & will provide you with content that showcases you in the best way possible and of course, that’s SEO-friendly.
We’re currently looking to expand our client portfolio, & would love to chat with you about potentially helping you make a bigger impact in the digital space.
Reach out to us today to book your FREE consultation with digital marketing expert & MBM founder, Myk Baxter.
Telephone number: 01325 939 838
Address: 2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB
