As the end of 2021 edges ever closer, now is the time to align your business goals, adapt your marketing strategy and look ahead into the new year and the trends to take a grasp of. 

In today’s blog post, we will share with you just some of the digital marketing trends predicted for 2022, with a primary focus on social media marketing and eCommerce. 

Social eCommerce will continue to rise

Over the last 18 months, gen-Z favourites TikTok and Instagram have transformed the way that we consume, by turning their video-sharing platforms into social eCommerce gateways – with the majority of the globe giants opting to utilise this to boost both their engagement and conversion rates and only more are expected to opt to use them in the coming months. 

Providing a faultless digital customer experience 

Social media isn’t just about making your pages look good, but the service behind them must also be exceptional, especially when it comes to dealing with customer queries. 

Firstly, the key thing is to make sure your employees (or those at the forefront of the role) have the correct communication skills needed to power through when difficult situations arise but that you as an internal team communicate well to outline your company morals and conditions. 

Secondly, it’s important that similar to a brick & mortar experience, you make this service a personal one. Take the time to look into the questions or the problem at hand, even addressing them by their name can make a whole load of difference. 

A quick tip: implement a live chat function on your website to help customers quickly!

Story-Driven Content Creation 

Linking back to video-sharing apps, it’s apparent that flat social content is out and story-driven content is in!

Most often used by content creators and eCommerce retailers, users are captivated by video content that showcases the latest products in action and has a clear beginning and end – in particular when it comes to styling videos or makeup tutorials. 

Strategically transforming your marketing 

As marketing trends continue to evolve quickly, it can often be difficult to identify what will work best for your business and to implement these changes quickly, especially when it comes to paid advertising & SEO. 

This is where Myk Baxter Marketing comes in. 

As a leading digital marketing consultancy for over 11 years, Myk and his team have unparalleled experience and knowledge when it comes to helping businesses both create and adapt their marketing strategies to increase their ROI. 

To learn how they could support you in 2022, reach out to them today!

www.mykbaxtermarketing.com

Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB