Click & Shop : How Instagram’s Newest Feature Can Help Your Business Growth

Author: Myk Baxter

When it comes to online shopping, the website is no longer the only place it can take place. With social media platforms like Instagram turning their photo sharing app into a digital shopping portal with an abundance of features, including their beloved swipe up to shop feature.

Used mainly by the globe’s influencers and a-listers, this handy feature allows these powerful presences to direct their followers through their stories to a website where they can purchase the latest fashion item or donate to a charitable cause – super convenient, right?

However, the only downside is that this feature was only once available for those 10,000 followers, but not anymore!

Launched on the 30th of August, Instagram’s new link feature allows ALL users to add a link sticker to their stories, meaning that those small to medium businesses now have an advantageous opportunity to direct their followers straight to their site, leading to more sales and conversions. 

Yet, and whilst this can have a significant impact on your business growth, it’s important to keep your main platform(s) up to date and think strategically about how the rest of your story is showcased. Do they project your business and products in the best possible light? Have you mentioned a call to action to encourage users to click through?

These are all questions that you must answer when selling your business through your socials.

As a leading digital marketing agency, we understand that navigating through a new format of online shopping can often be a confusing process for traditional business owners – but do not fret. We’re here to help.

With unparalleled expertise and knowledge, our experts will guide and advise you on the best practices to carry out against your Instagram platform to ensure you only receive the best results.

For more details reach out to Myk and his team today:

Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB

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