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Google eCommerce

How the redesigned Google Shopping experience could change the eCommerce game

While Google is easily the most popular avenue for search marketing in the United States,

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Author: Myk Baxter
June 10, 2024

Why artificial intelligence could spur your success in eCommerce

What is artificial intelligence? For many of us, it has scary connotations, largely influenced by

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Author: Myk Baxter
February 1, 2021

How the latest in mobile payments innovation could transform online shopping

With mobile eCommerce – otherwise known as mCommerce – sales expected to make up 54%

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Author: Myk Baxter
February 1, 2021
eCommerce Fulfillment

How fulfilment has continued to evolve in the eCommerce age

In many ways, fulfilment – the process by which an item ordered from an online

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Author: Myk Baxter
February 1, 2021

Where should your e-tailer be selling – through an online marketplace or its own site?

With ecommerce sales tipped to reach £2.8 trillion by 2020, now looks like a promising

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Author: Myk Baxter
June 10, 2024

What kind of role might wearables come to play in eCommerce?

In the second quarter of 2019, the number of wearable devices shipped globally increased by

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Author: Myk Baxter
February 1, 2021

The relevance that augmented reality could have for your eCommerce store

When the mobile game Pokémon Go became a surprise hit upon its release back in

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Author: Myk Baxter
June 10, 2024

Social commerce is fast-emerging – and transforming e-tail

The news that social media and eCommerce have borne a child perhaps shouldn’t be a

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Author: Myk Baxter
June 10, 2024

How the most successful e-tailers are transitioning from multichannel, to omnichannel, to omnibrand

Do you feel that your eCommerce store is continually playing catch-up to the Googles and

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Author: Myk Baxter
February 1, 2021

Could your ecommerce store benefit from having a ‘high street’ presence as well?

It might have seemed a crazy question to ask at one point, and indeed, you

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Author: Myk Baxter
June 10, 2024

What could the emergence of the ‘sharing economy’ mean for your eCommerce store?

The ‘sharing economy’ hasn’t always been clearly understood or concisely defined, so it’s perhaps not

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Author: Myk Baxter
February 1, 2021

3 ways your ecommerce store can establish a foothold with Generation Z customers

Whether you see Generation Z – typically defined as those born between the mid-1990s and

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Author: Myk Baxter
February 1, 2021

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