In today’s competitive digital marketplace, simply having an online store is no longer enough. Whether you’re launching a new brand or scaling an existing business, working with an eCommerce expert for hire can accelerate your growth, boost your visibility and significantly improve your bottom line.

But how do you know how to hire an eCommerce expert and more importantly, how do you find the right one?

In this guide, we’ll walk you through what to look for, what to avoid and why partnering with a proven consultant like Myk Baxter, founder of Myk Baxter Marketing, could be one of the most strategic decisions you make for your business in 2025.

Why You Should Hire an eCommerce Expert

Running an eCommerce business isn’t just about uploading products to a Shopify or WooCommerce store. It involves SEO, CRO (Conversion Rate Optimisation), PPC, customer experience design, branding, user behaviour analytics, logistics planning and that’s just scratching the surface.

Here’s where hiring an eCommerce expert pays off:

– Increased Conversions: Experts identify and resolve weak spots in your customer journey.
– Reduced Spend: Save time and money by avoiding costly mistakes or inefficient ad strategies.
– Platform Optimisation: Make the most of Shopify, Magento, WooCommerce, or any other platform.
– Growth Strategy: An experienced expert will not only stabilise your business but also build a roadmap to scale.

If your goal is growth, an eCommerce expert for hire should be one of your first investments.

What Does an eCommerce Expert Actually Do?

An eCommerce expert acts as a digital strategist, web developer and growth partner rolled into one. At Myk Baxter Marketing, we specialise in building high performing digital ecosystems that include:

– Bespoke Website Development (Shopify & WordPress)
– Search Engine Optimisation (SEO)
– Content & Conversion Copywriting
– Performance Marketing (Facebook Ads, Google Ads, Email)
– Technical Support & Training
– Brand Positioning & Digital Consultancy

Myk Baxter brings over 22 years of global eCommerce experience to the table, working with clients across the UK, Europe, Asia and the Middle East. The result? A tailored service that doesn’t just tick boxes, it drives meaningful results.

How to Hire an eCommerce Expert: A Step by Step Guide

If you’re wondering exactly how to hire an eCommerce expert, here’s a structured approach to ensure you find someone who genuinely understands your business.

1. Define Your Goals Clearly

Start by mapping out your core needs:

– Do you need a full website build or just optimisations?
– Are you aiming for organic traffic, or do you need help with paid ads?
– Do you require ongoing support or a one off project?

Having this clarity will help you hire the right expert rather than someone who may have a different focus.

Tip: At Myk Baxter Marketing, we offer free consultations to help brands clarify this very step before committing.

2. Check Their Track Record

Experience matters. Look for case studies, client testimonials and actual portfolio examples. Don’t be afraid to ask about:

– Industries they’ve worked in
– Platforms they specialise in (e.g., Shopify, Magento)
– Average ROI or conversion improvements they’ve achieved

Why Myk Baxter?

Myk has worked with startups and enterprise brands, from local boutiques to global fashion retailers. MBM’s case studies show real improvements in visibility, speed and revenue generation.

3. Understand Their Process

A great eCommerce expert doesn’t just do what you tell them, they collaborate, educate and push you strategically.

Make sure their process includes:

– Discovery & Research
– UX & Design Consultation
– On page & Technical SEO
– Content Review
– Analytics Setup
– Training & Handover

At MBM, we offer end to end service, from idea to execution, plus post launch optimisation.

4. Ask About Tools & Technologies

The best experts are also tech savvy. They should be familiar with:

– Google Analytics GA4 & Tag Manager
– Klaviyo, Mailchimp or other email tools
– Meta & Google Ads
– Hotjar or Lucky Orange for heatmaps
– Shopify apps, plugins and speed optimisation tools

At MBM, we use a custom tech stack depending on your budget and goals to ensure flexibility and scalability.

5. Compare Cost with Value

Hiring an eCommerce expert is an investment, not an expense. Instead of going for the cheapest quote, consider longterm ROI. Ask:

– What kind of uplift in sales/traffic can I expect?
– How do you measure success?
– Will I need to hire multiple specialists, or is everything included?

Myk Baxter Marketing offers transparent pricing and flexible packages, with some clients seeing ROI within weeks.

Red Flags to Watch Out For

– Guarantees of “instant” results (especially with SEO)
– Poor communication or vague deliverables
– No clear strategy or onboarding process
– One size fits all packages without considering your niche
– No references or examples

Always trust your instincts. If something feels off, it probably is.

Why Choose Myk Baxter as Your eCommerce Expert for Hire?

Choosing to work with Myk Baxter isn’t just about hiring a freelancer. It’s about gaining a strategic partner who’s genuinely invested in your growth.

What Sets Myk Baxter Apart:

– 22+ Years Experience in the UK and global eCommerce landscape
– Platform Agnostic: Shopify, WordPress, Magento & more
– End to End Support: Strategy, build, marketing and growth
– Honest Advice: No fluff. No upsells. Just value.

Whether you’re launching a brand new store or want to scale a 7 figure eCom business, Myk and the team are here to elevate every aspect of your online journey.

Final Thoughts: Invest in the Right Expert

In 2025, eCommerce is more competitive than ever. Brands that succeed are the ones that move quickly, adapt smartly and hire specialists who bring clarity and confidence to their digital strategy.

So if you’re actively searching to hire an eCommerce expert, look beyond just skills, look for alignment, trust and a shared vision.

Ready to take your online store to the next level?

Hire an eCommerce expert who’s walked the walk, Myk Baxter.

Book a Free Consultation Today

Whether you’re just starting or want to optimise your current store, reach out to Myk Baxter Marketing for a free consultation. We’ll review your site, discuss your goals and map out the smartest path forward.Call 01325 939 838 or visit mykbaxtermarketing.com