A Guide To Creating The Perfect Ad Campaign

Author: Myk Baxter

In recent years, paid marketing has come by leaps and bounds when it comes to promoting global businesses & their services. 

As a result, we at Myk Baxter Marketing have recently worked with the likes of Tomahawk Steakhouse & Ruby Woo Boutique to increase their CRO & expand their digital footprint – with great results being achieved!

With the above in mind, in the guide below we’ll share an insight into how you can effectively create the perfect ad campaign across Facebook & Google.

Know Your Audience

No ad campaign is successful without knowing your audience & their demographic (this could be their age, gender or their location). Using Tomahawk as an example again, we curated campaigns that were led by their customer’s locations to encourage them to visit their local steakhouse & have the ultimate meat feast!

On the flip side, if you are an online retailer who offers delivery for the whole of the UK, we advise that you look into whether you have more of a female or male audience & base the campaign on gender. 

Have A Realistic Budget

Whether your budget is big or small, you’ll always be able to achieve some kind of result through your campaign but you must be realistic. 

With unparalleled experience, we at MBM UK always advise that our clients start with a smaller budget & increase this as their revenue grows. After all, it’s important to not be wasteful as a budget can also be split across other avenues, such as email marketing as an extension of your ad. 

We will also provide you with predictions on what we expect to achieve with your budget. We don’t just talk the talk, but we walk the walk too.

Use Captivating Creatives

Videography is continuing to take over the digital world, & is a great way to capture your audience & can also be created for free due to the great technology we have at our fingertips.

Simply grab your smartphone & create a fun ad through iMovie (the free Apple editing software) on either your desktop or mobile device. You can find many a tutorial on how to use this handy program on YouTube.

If you want to stick with still imagery, we advise using Canva – a free graphic design software program that allows you to create enticing visuals that are tailored to your business. 

Bring In The Experts

As we’ve addressed above, we have a great understanding of what it takes to create & deliver a great ads campaign, no matter what your business may be.

Reach out to us today to book your FREE marketing consultation.


Telephone number: 01325 939 838

Address:  2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB