The Difference Between B2B and B2C Paid Social Media Ads

For many people in the digital ecommerce world, the terms B2B (business-to-business) and B2C (business-to-customer) are familiar terms used to describe how a business communicates, engages and seeks to inspire its markets.  And although they may sound very similar, they differ vastly in practice. From how individuals perceive a brand to the processes involved in […]